How to Acquire One of Our Domain Names Via Afternic.com

 

If you are not willing to risk the unusual, you will have to settle for the ordinary.

– Jim Rohn

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So now you’re ready to acquire one of our brandable domains, and this article will tell you how to buy your selected name from us.

We have placed our domains on Afternic.com (A GoDaddy Company), most domains offering a BIN (Buy It Now) option.

When you land on one of our listings on Afternic, you are likely to encounter a BIN.

However, in addition to the BIN option, Afternic also offers the buyer an opportunity to submit an offer. Just call the telephone number listed on the landing page (+1 480-651-9713 for U.S. customers. If you live outside the U.S., you may see an international number).

We like Afternic because it’s a trustworthy sales venue, dedicated to making the transfer of domains safe, easy, fluid, and fast. The brokers work diligently at protecting both seller and buyer from fraud, which, unfortunately, is a part of the digital world.

Your financial details will be safe with Afternic, now part of the Go Daddy constellation – research their reputation for yourself, if you are unsure.

Since 2007, when we first started doing business with Go Daddy, we have not had a problem with security regarding our financial information.

Our domains on the Afternic sales site are registered at Go Daddy (unless otherwise specified), so verification of ownership can be easily established.

Basic steps for purchasing one of our Afternic domains:

 

– Assuming that you have already landed on a specific listing on our website, for example, Zeace.com, on the bottom of the page, click on the domain name, which is linked to the Afternic sales site.

– You can either buy the domain outright (BIN) or call the listed number on the sales site to submit an offer through a sales broker. In either case, you will be working with an Afternic broker to facilitate payment and transfer details.

– Once the buyer (you) and seller (us) agree upon a price, the buyer submits payment through Afternic or, occasionally, through Escrow.com, which may take a bit longer to close.

– Once the buyer’s funds clear and have been verified, the domain is transferred quickly to the buyer.

– The seller is paid only when domain transfer has been verified and safely in the buyer’s account.

 

That’s about it.

Some Tips for Selecting a Powerful Company or Brand Name

Selecting the perfect company name or brand can be a stressful time for your brand-new start-up, and understandably, you want the perfect name right out of the box, a name that reflects your company’s products/services and values. For example, if your core values include a religious aspect, you wouldn’t want a name that might have a slightly naughty connotation.

One piece of sage advice: avoid trendy TLDs (Top Level Domains), such as .me, .co, or .io. Yes, you might be able to register a cool .me or .co at Go Daddy, but you will soon discover that your sweet “not .com” website is experiencing traffic “bleed” – straight to someone else’s .com. Then your company must either rebrand or try to acquire the .com from its owner. This very situation has occurred with the Versus.io company, who ended up paying six figures for Versus.com. If you have your heart set on a specific name, it is better to acquire the .com before announcing your start-up plans. If you own the .com version of your company name, then (and only then) should you consider branding or naming your company with a TLD other than .com. That way, you can redirect your .com to your .io site.

Unless your start-up is well-funded and the budget for your .com huge, you are not likely to able to afford a one-word dictionary .com domain name. In addition, with the arrival of the new TLDs (such as .Verizon, among others), companies that have branded with “generic” terms are going to have difficulty in getting approval for their brand as a TLD (Top Level Domain). As Domain Incite reports, Amazon has experienced protests from the global community regarding the approval for “Amazon” as a gTLD.

Therefore, created and combined dictionary words are your best bets.

Selecting the perfect name is often a subjective decision – no two people are likely to agree 100% of the time, but here are some general tips for finding that perfect company or brand name:

– The brand name should be pronounceable – avoid acronyms (unless they spell out a pronounceable word, are very well known, and not already trademarked).

– Tongue twisters should be avoided, unless the visual aspects of the name are compelling enough to overcome the tricky pronunciation.

– The brand name should generally carry a positive connotation, suggesting trustworthiness and desirability. Some exceptions might include something like killz for a bug extermination company.

– Sound of word: Masculine sounds/words for a male type business and feminine sounds/words for female business. Yes, stereotypical, but, unfortunately, we still live in a stereotypical world, even in the 21st Century.

– The term should “pop” at first glance and offer a hint of what kind of business the term suggests. If one dithers and questions a possibility, then the name may not be a good choice.

– For longer brandables, perhaps even a generic word could be a part of the term. For long brandables, the term should generally be no more than 10 letters and 3 syllables (there are always exceptions, of course). In any case, the term must be instantly memorable and create an earworm. We particularly love 5-letter domains.

– The exact term must not infringe on existing well-known TM’s – particularly true of a made-up word and a well-known TM (such as Verizon). Some lesser known terms may be used in different non-competing businesses, but even here, one should tread carefully. Good tools for checking out existing trademarks are USPTO.gov (United States Patent and Trademark Office) and Trademarkia.com (global trademarks). Also, Google the target term to search for  “natural trademarks” (terms used in business but are unregistered with USPTO).

– Although we sell domains in alternate extensions and will happily sell you one, we believe that your core company name or brand must be a .com. Trying to brand any other TLD tends to be a fool’s mission, as some major companies, to their dismay, have discovered. A company may already have its ccTLD (Country Code TLD, such as .me or .co), but for a global presence, the .com would be a must.

– Avoid hyphens or numbers, unless you own the non-hyphenated or spelled-out numeral versions, such as Brand-x and Brandx or Brand1 and BrandOne.

– Preferably, the term should pass the radio test, but not doing so would not be a deal killer, especially if the term itself had visual/curb appeal, such as ZZZ Spot.com, ZZZyou.com, and ZZZNN.com (These names are for sale on our Brands Z Site).

The domains we sell offer most of the above characteristics. While we hope that you will select one of them for your company name or brand, we want you to choose the right name.